Blab Crypto
Bitcoin Suisse Announces Major Restructuring, Up to Half of Zug Jobs at Risk
Bitcoin Suisse, the Swiss‑based crypto firm founded in 2013, has unveiled a sweeping restructuring that could cut up to half of its Zug staff. The decision is part of a broader shift from a Swiss‑centric model to a global wealth‑management platform.
In a town‑hall meeting on Friday morning, group CEO and co‑founder Andrej Majcen explained the company’s new direction. He said the focus is moving from “primarily Switzerland” to “international growth.” The firm plans to leverage its crypto expertise to offer international clients a full suite of wealth and asset‑management services that extend beyond trading, custody, staking and lending.
Back‑office and administrative roles will be transferred to either Bratislava, Slovakia, or Vietnam—locations where Bitcoin Suisse intends to open new facilities in the coming years. Employees in Zug were informed of the plans, and a ten‑day consultation period will determine the exact number of positions to be eliminated. The first layoffs are slated to take effect before the end of the year.
A local report dated 11 September 2026 indicates that up to 60 of the current jobs in Zug could be affected, although the company has not yet released a final figure.
Majcen cited cost considerations as the driver behind the move. He noted that “in Bratislava and Vietnam, we can provide these services at significantly lower cost.” The company also emphasized that it has a substantial cushion to weather the transition and that the changes are a strategic decision to invest in growth and position Bitcoin Suisse as a global brand.
Despite the job cuts, the firm will keep its headquarters in Zug and will not change its name. Majcen added that the company will continue to grow in Switzerland and is not ruling out acquisitions as part of that strategy.
Bitcoin Suisse’s international expansion is supported by a series of regulatory licences. Its European subsidiary, based in Liechtenstein, received a MiCAR licence, allowing it to serve clients across the European Economic Area through passporting. The group also obtained licences for digital‑asset and investment activities in Bermuda, and its Middle‑Eastern subsidiary received full regulatory approval from the Abu Dhabi financial regulator.
The restructuring comes amid a wave of job cuts across Switzerland’s financial sector. UBS is expected to cut around 3,000 positions as part of its integration of Credit Suisse, Helvetia Baloise plans to eliminate up to 1,200 roles following its merger, Raiffeisen Switzerland announced plans to cut up to 180 jobs, and Swiss Life is reducing its workforce by about 600 positions, roughly half of them in Switzerland.
Bitcoin Suisse has long been a pioneer in Crypto Valley, offering a range of services that include cryptocurrency trading, custody, staking and lending. The company’s shift toward wealth management is aimed at attracting wealthy private clients, family offices, asset managers and institutional investors.
The decision to relocate back‑office functions is a common strategy in the industry, as firms seek to reduce operating costs while maintaining a strong client presence in key financial centres. By keeping client teams in Zug, Bitcoin Suisse aims to preserve its reputation in a city known for its concentration of high‑net‑worth individuals.
In summary, Bitcoin Suisse is moving from a Swiss‑focused crypto specialist to a globally positioned wealth‑management provider. The restructuring will likely eliminate up to 60 jobs in Zug, with back‑office functions moving to Bratislava or Vietnam. The company has secured regulatory licences in Europe, Bermuda and the Middle East to support its expansion. The first layoffs will occur before the end of 2026, and the company remains committed to growth and to maintaining its presence in Switzerland.
In a town‑hall meeting on Friday morning, group CEO and co‑founder Andrej Majcen explained the company’s new direction. He said the focus is moving from “primarily Switzerland” to “international growth.” The firm plans to leverage its crypto expertise to offer international clients a full suite of wealth and asset‑management services that extend beyond trading, custody, staking and lending.
Back‑office and administrative roles will be transferred to either Bratislava, Slovakia, or Vietnam—locations where Bitcoin Suisse intends to open new facilities in the coming years. Employees in Zug were informed of the plans, and a ten‑day consultation period will determine the exact number of positions to be eliminated. The first layoffs are slated to take effect before the end of the year.
A local report dated 11 September 2026 indicates that up to 60 of the current jobs in Zug could be affected, although the company has not yet released a final figure.
Majcen cited cost considerations as the driver behind the move. He noted that “in Bratislava and Vietnam, we can provide these services at significantly lower cost.” The company also emphasized that it has a substantial cushion to weather the transition and that the changes are a strategic decision to invest in growth and position Bitcoin Suisse as a global brand.
Despite the job cuts, the firm will keep its headquarters in Zug and will not change its name. Majcen added that the company will continue to grow in Switzerland and is not ruling out acquisitions as part of that strategy.
Bitcoin Suisse’s international expansion is supported by a series of regulatory licences. Its European subsidiary, based in Liechtenstein, received a MiCAR licence, allowing it to serve clients across the European Economic Area through passporting. The group also obtained licences for digital‑asset and investment activities in Bermuda, and its Middle‑Eastern subsidiary received full regulatory approval from the Abu Dhabi financial regulator.
The restructuring comes amid a wave of job cuts across Switzerland’s financial sector. UBS is expected to cut around 3,000 positions as part of its integration of Credit Suisse, Helvetia Baloise plans to eliminate up to 1,200 roles following its merger, Raiffeisen Switzerland announced plans to cut up to 180 jobs, and Swiss Life is reducing its workforce by about 600 positions, roughly half of them in Switzerland.
Bitcoin Suisse has long been a pioneer in Crypto Valley, offering a range of services that include cryptocurrency trading, custody, staking and lending. The company’s shift toward wealth management is aimed at attracting wealthy private clients, family offices, asset managers and institutional investors.
The decision to relocate back‑office functions is a common strategy in the industry, as firms seek to reduce operating costs while maintaining a strong client presence in key financial centres. By keeping client teams in Zug, Bitcoin Suisse aims to preserve its reputation in a city known for its concentration of high‑net‑worth individuals.
In summary, Bitcoin Suisse is moving from a Swiss‑focused crypto specialist to a globally positioned wealth‑management provider. The restructuring will likely eliminate up to 60 jobs in Zug, with back‑office functions moving to Bratislava or Vietnam. The company has secured regulatory licences in Europe, Bermuda and the Middle East to support its expansion. The first layoffs will occur before the end of 2026, and the company remains committed to growth and to maintaining its presence in Switzerland.
