Blab Crypto
Morgan Stanleys E*TRADE Launches Spot Crypto Trading for 8.6 Million Clients
Morgan Stanley has added direct spot trading for Bitcoin, Ethereum and Solana to its E*TRADE brokerage platform, giving eligible U.S. clients the ability to buy, sell and hold digital assets within the same interface they use for stocks and ETFs. The service, which began full rollout in mid‑July 2026, is built on the infrastructure of Zero Hash, a B2B crypto platform that supplies liquidity, execution, custody and settlement.
The partnership was first announced in September 2025. A pilot phase launched in May 2026, and the full service became available to all eligible ETRADE users by July. Morgan Stanley’s ETRADE platform now supports 24/7 trading of the three cryptocurrencies, with automatic fund transfers between brokerage and crypto accounts. Clients pay a flat 0.50 % commission on the notional value of each trade; no additional spreads or mark‑ups are applied.
Zero Hash’s role is to provide the technical backbone for the offering. The company raised $104 million in a Series D‑2 funding round that valued it at $1 billion. Morgan Stanley participated in that round, indicating a financial commitment to the infrastructure that underpins the new product.
The integration is fully embedded in the standard E*TRADE workflow. There is no separate crypto app or dedicated subsidiary; users can access crypto trading from the same web and mobile interfaces they use for traditional securities. The inclusion of Solana alongside Bitcoin and Ethereum signals that Morgan Stanley treats the top tier of the crypto market as a legitimate asset class rather than a niche product.
For the broader crypto ecosystem, the rollout opens up trading to roughly 8.6 million potential buyers. The low, transparent fee structure and the trust of a major brokerage platform position the service as a direct competitor to established crypto exchanges such as Coinbase, Kraken and the crypto arm of Robinhood.
Morgan Stanley’s move is part of a broader strategy to expand its digital‑asset footprint. The firm has been developing Bitcoin ETF access for wealth‑management clients and has expressed interest in financial products tied to ether and Solana. The partnership with Zero Hash and the E*TRADE launch suggest a coordinated effort to integrate crypto into its traditional investment offerings.
The service is available to all E*TRADE clients who meet the eligibility criteria set by Morgan Stanley. Trades are executed on a 24/7 basis, and holdings can be viewed alongside other brokerage assets. The platform’s design emphasizes regulatory compliance, with custody handled by Zero Hash’s infrastructure.
As of the latest update, the full rollout is complete and the service is live for all eligible users. No additional regulatory approvals are pending, and no further upgrades have been announced. The launch represents a significant step for Wall Street’s adoption of digital assets and may influence how other traditional brokerages approach crypto integration.
The move also highlights the growing trend of institutional firms partnering with specialized crypto infrastructure providers to offer spot trading. By leveraging Zero Hash’s technology, Morgan Stanley can provide its clients with direct ownership of cryptocurrencies while maintaining the security and compliance standards expected of a major investment bank.
The partnership was first announced in September 2025. A pilot phase launched in May 2026, and the full service became available to all eligible ETRADE users by July. Morgan Stanley’s ETRADE platform now supports 24/7 trading of the three cryptocurrencies, with automatic fund transfers between brokerage and crypto accounts. Clients pay a flat 0.50 % commission on the notional value of each trade; no additional spreads or mark‑ups are applied.
Zero Hash’s role is to provide the technical backbone for the offering. The company raised $104 million in a Series D‑2 funding round that valued it at $1 billion. Morgan Stanley participated in that round, indicating a financial commitment to the infrastructure that underpins the new product.
The integration is fully embedded in the standard E*TRADE workflow. There is no separate crypto app or dedicated subsidiary; users can access crypto trading from the same web and mobile interfaces they use for traditional securities. The inclusion of Solana alongside Bitcoin and Ethereum signals that Morgan Stanley treats the top tier of the crypto market as a legitimate asset class rather than a niche product.
For the broader crypto ecosystem, the rollout opens up trading to roughly 8.6 million potential buyers. The low, transparent fee structure and the trust of a major brokerage platform position the service as a direct competitor to established crypto exchanges such as Coinbase, Kraken and the crypto arm of Robinhood.
Morgan Stanley’s move is part of a broader strategy to expand its digital‑asset footprint. The firm has been developing Bitcoin ETF access for wealth‑management clients and has expressed interest in financial products tied to ether and Solana. The partnership with Zero Hash and the E*TRADE launch suggest a coordinated effort to integrate crypto into its traditional investment offerings.
The service is available to all E*TRADE clients who meet the eligibility criteria set by Morgan Stanley. Trades are executed on a 24/7 basis, and holdings can be viewed alongside other brokerage assets. The platform’s design emphasizes regulatory compliance, with custody handled by Zero Hash’s infrastructure.
As of the latest update, the full rollout is complete and the service is live for all eligible users. No additional regulatory approvals are pending, and no further upgrades have been announced. The launch represents a significant step for Wall Street’s adoption of digital assets and may influence how other traditional brokerages approach crypto integration.
The move also highlights the growing trend of institutional firms partnering with specialized crypto infrastructure providers to offer spot trading. By leveraging Zero Hash’s technology, Morgan Stanley can provide its clients with direct ownership of cryptocurrencies while maintaining the security and compliance standards expected of a major investment bank.
